The influence of pagan beliefs on modern-day rituals is a blend of contemporary customs and traditions that have their roots in ancient belief systems. The Celtic festival of Samhain became Halloween, and Valentine's Day has roots in the Roman festival of Lupercalia. Many wedding customs, like exchanging rings and having bridesmaids, as well as holidays such as Easter and Christmas, have been influenced by pagan traditions. Even everyday routines, such as naming the days of the week after celestial bodies and deities, and social practices, such as wearing jewelry and applying makeup, have origins in ancient pagan civilizations. https://www.ancient-origins.net/videos/pagan-culture-modern-traditions-video-0020703